The Importance of Social Media for your Business

  • By WebAct Web Design
  • 17 Aug, 2016
Social media is the new way of connecting your business with the world. Without social media, it’s hard to communicate your business’ voice, brand, products/services, and much more. It has taken over the marketing world by storm and has opened doors for marketers that they didn’t even know existed. Social media is a powerful marketing tool that can help keep a company engaged with their customers every day. Adding social media to your marketing strategy is a huge potential to... Read More Read More

Social media is the new way of connecting your business with the world. Without social media, it’s hard to communicate your business’ voice, brand, products/services, and much more. It has taken over the marketing world by storm and has opened doors for marketers that they didn’t even know existed. Social media is a powerful marketing tool that can help keep a company engaged with their customers every day. Adding social media to your marketing strategy is a huge potential to increase a company’s sales and popularity among its potential customers.

How can social media help increase your company’s growth?

Social media is used by millions of people around the world to connect with friends, family, bands, events, companies, and so much more. In 2016 alone, 78% of U.S. Americans admitting to having a social network profile, increasing at least 5% compared to the previous year. In recent years, social media has developed a reputation amongst company marketing strategies. Social media has many marketing advantages for companies such as:

  • Increasing Inbound Traffic / Engagement
  • Increase Brand Recognition / Loyalty
  • Better Search Engine Rankings
  • Higher Conversion Rates
  • Decreased Marketing Costs

How does social media increase my inbound traffic and engagement?

Without social media, your marketing reach is limited to customers who already know your company as well as hinders your ranking on keyword searches. If you’re a start-up or small company, it would be very difficult for any potential customers to find your business without social media. Among the social media platforms:

  • Out of all social websites, Facebook is the most visited
  • 53% of people recommend companies and products on Twitter.
    • There are 120,000 tweets sent every second!
  • The Google + button is used 5 billion times per day.
  • 50% of shoppers have made a purchase based on a recommendation through a social media network.

Adding a social media profile creates a path that leads back to your site with every piece of content you present on these profiles, potentially attracting new visitors. The more quality content you present on social media, the more you will engage with customers as well as increase inbound traffic your company generates.

Percentage of U.S. population with a social network profile from 2008 to 2016.

What about brand recognition and brand loyalty?

Having a strong stand alone brand is what separates your company from its competition, but without social media your customers have no way of really distinguishing your company from the rest. With a social media profile, your company can emphasize the characteristics of your brand as well as your content, bringing a visual personality your customers can engage with. It creates a recognizable and familiar tone, improving trust and increasing your brand’s loyalty among existing customers. A study published by Convince & Convert found that 53% of Americans who follow a company’s brand on social media are more loyal to those brands.

Does it really increase my search engine rankings?

SEO (Search Engine Optimization) is the best way to bring customers to your website. Without it, it would be very hard for potential customers to find your company on Google, Bing, or any other search engine because your ranking wouldn’t be high enough to put your company in a position to be seen by potential customers. Having a social media presence allows you to double your SEO due to the fact social networks themselves have their own type of search engines inside their platform, which is then used by larger search engines such as Google to calculate your ranking. Sustaining an active social media presence allows search engines to determine whether your brand is legitimate, credible, and trustworthy. For example, Facebook alone shares the greatest influence on Google search rankings in the U.S.

Does social medial really generate higher conversion rates?

Involving social media in your marketing strategy results in higher conversion rates in a few ways. Studies have shown that social media has 100% higher lead-to-close rate than outbound marketing. Having a social media presences allows you to create a humanization element among your customers. Keeping engaged with your customers and interacting with them as any other normal person would creates “social proof” that your company is full regular, real people improving trust and credibility among your customers, increasing conversion rates.

Social media can help decrease marketing costs!

According to Hubspot, 84% of marketers found as little as 6 hours of effort on social media marketing increases traffic significantly. Such an investment in developing your company’s content through social media can lead to immediate results in inbound traffic. An effective Facebook presence can do more to retain customers and increase traffic to your store, website and blog, for less than with any other form of paid advertisements. A social media presence with day-to-day interaction with your customers allows for more immediate feedback from ads, promotions, and sales.

 
 

Create a social media presence for your company today!

Everyone around the world uses some type of social media platform every day. Having a social media presence allows a company to attract more potential customers and keep existing customers updated on any new ads, specials, promotions, and much more. If your company doesn’t have a social media presence or lacks the skills to create larger online presence, look to WebAct to help with increasing your online marketing.

News and Tips from the WebAct Team

By WebAct Web Design 11 Sep, 2017
Organizations, business & entrepreneurs these days have to find different ways to attract a consistent string of buyers and customers. Due to the popularity and every day necessity of the internet, the most effective way they can seek, attract & keep their potential clientele is through online advertising. Google and Bing have cemented themselves as the best advertising platforms to promote your products / services on. Bing provides their advertising platform through Microsoft while Google has developed their own advertising... Read More Read More
By WebAct Web Design 08 Aug, 2017
We all know that the online market is growing by leaps and bounds. The brick and mortar store has been replaced due to the fact that people now find it convenient to shop online, but there is a major drawback. As great as it is to find the abundance of products or services you’re looking for, there is no one to help you around help you find the right item for you. This is where the installment of live chat... Read More Read More
By WebAct Web Design 12 Jul, 2017
The internet has become so competitive nowadays with everyone using online methods to sell products or advertise their services now. Because the demands and needs of every customer is different, making, finding & keeping customers is a rather difficult task, especially since you’re one company amongst thousands or even millions. In such a cut throat market, it’s important that you know how to make individual mark stand out from the rest as well as always stay a step ahead of... Read More Read More
By WebAct Web Design 27 Dec, 2016
Marketing contains hundreds of tools to help grow your business to the monumental powerhouse it should be. Among one of the more important marketing tools that you wouldn’t expect is none other than email marketing. Since the dawn of AOL, email has always been the one of the most popular forms of online communication and connection. Now, the use of email has been incorporated into marketing due to it’s effectiveness for intra-company communications, marketing purposes, and coordinating with business partners,... Read More Read More
By WebAct Web Design 31 Oct, 2016
Everyone knows about or has heard of WordPress. It is one of the most known website building system with 26% of the internet powered by it. From high end boutiques to adventure seeking bloggers, WordPress has allowed its users to choose from a wide range of themes and customize it to fit their brand’s vision. As amazing and versatile as WordPress seems, it still might not be the best choice for everyone. Doesn’t WordPress offer affordable plans, including a free... Read More Read More
By WebAct Web Design 17 Aug, 2016
Social media is the new way of connecting your business with the world. Without social media, it’s hard to communicate your business’ voice, brand, products/services, and much more. It has taken over the marketing world by storm and has opened doors for marketers that they didn’t even know existed. Social media is a powerful marketing tool that can help keep a company engaged with their customers every day. Adding social media to your marketing strategy is a huge potential to... Read More Read More
By WebAct Web Design 02 Aug, 2016
Whether you’re on your computer, tablet, or phone, more and more companies are starting to focus on creating the best visual experience across different multi-screens in order to provide a custom experience among their customers. The best way they can achieve this is by making their websites “responsive”. A responsive website is one website that is optimized for desktop, tablet, and mobile.With a responsive design you can read, navigate and interact with a website on the device of your choice... Read More Read More
By WebAct Web Design 25 Jul, 2016
It’s been a debate for years, Facebook Ads or Google Adwords? Which one is better for your business? They each have their own benefits depending a couple of different factors. Google Adwords is more beneficial for immediate sales, where as, Facebook Ads is best used for lead generation and brand awareness. Here’s Why. Reach There are about 3 billion internet users in the world. One of the main advantages of using Google Adwords is its immense reach. Google Adwords can... Read More Read More
By WebAct Web Design 21 Jul, 2016
Personalizing your website is what separates you from your competition. It defines the voice, attitude, and spirit of your company to all potential clients. Due to the rapid increase of connected devices, a customer attention span shortens when visiting certain websites. They require the information they seek within a few clicks and are less willing to search for it. An inSite can put the most relevant content front & center for a visitor, giving them all the information they need.... Read More Read More
By WebAct Web Design 14 Jul, 2016
Welcome to the first WebAct blog! Today’s topic is going to be about website domain names! If you are a business owner who sells any type of product or service you know that the name of these products or services is not just a name, and it is the same for website domain names. Here are four lessons on domain names that you need to know when choosing your next website domain name. Lesson #1: All Domains are not created... Read More Read More
More Posts
Share by: